On March 20th, The “NOW IS FUTURE, Culture Going Abroad, Techniques Helping the Navigation” signing ceremony between KOOCAN and Mango TV was held in Beijing. In this meeting, the manager of KOOCAN, Mr. Lu and the senior director of international business department of Mango TV, Miss Zhang have reached a profound consensus in promoting “globalization” of Chinese film cultures, and then have officially signed the significant cooperation agreement.
(The manager of KOOCAN, Qi Lu; the senior director of international business department in Mango TV, Zilin Zhang)
This ceremony was directed by KOOCAN Network and Technology Co.Ltd., and supported by Hunan Happy and Sunny Interactive Entertainment and Media Co.Ltd. KC Sam, the executive director of KOOCAN Malaysian branch; Ben Teh, the chief sales director of KOOCAN Malaysian cooperation partner – redONE Network; Danny Chin, the chief marketing director; Dota’Wallace Tanm the executive director of GREAT PR & MEDIA Agency; Chuah Lim Poh Khian, the business alliance strategy director; Jianghua Du, the vice president of Qiniu; Yanhui Lou, the associate director of the future television and international business division; and Annie, the head of marketing in Chinese area were all invited to join the meeting to witness this essential and historical moment.
The group photo of guests in the signing ceremony
This signing ceremony also attracted the strong attentions from the followings medias: 21CN, CCTV4, ChinaDaily, the Phoenix New Media, the CRI Online, the GuangMing Net, the Huanqiu Net, the Haiwai Net, the iQIYI, MSN, the TVS 2, the People net, the SOHU, the Sohu TV, the Shenzhen Finance Channel, the TOM net, the Tencent net, the Tencent TV, the Netease, the Xinhua net, the Sina net, the CNR news, the Youku Tudou Inc., the CCTV net, the China Economic Net, the China Youth newspaper, the China Youth net, the China Business Herald, the China Organization net, the Chinanews net, and the China net, etc.
In the ceremony, the manager of KOOCAN, Mr. Lu has made an important speech, indicating that: the original will of KOOCAN’s establishment is to spread Chinese film cultures to oversea Chinese all over the world in order to make their lives happier, and to provide video services for oversea guests based on both the KOOCAN TV BOX and the KOOCAN APP as supporters in order to satisfy the oversea customers’ requirements of watching amazing and fluent video contents.
At present, KOOCAN’s business has already spread to over 30 countries and areas in the world, and the number of users has climbed to over 100 thousand, which still increases in a high speed. This time, the significant cooperation between KOOCAN and Mango TV will bring KOOCAN more affluent and higher-quality video resources as for KOOCAN’s video spreading aspect. Therefore, it allows oversea Chinese who are distant from China to watch the newest films, variety shows, news and information, etc.
The manager of KOOCAN, Qi Lu made an important speech in the ceremony, talking about the developments of both sides
The senior director of international business department of Mango TV, Miss Zhang also stated that: the official significant cooperation between Mango TV and KOOCAN will open a new chapter for oversea video services. On the one hand, this cooperation benefits both enterprises; on the other hand, this is also a symbolization of operation pattern that shows cooperation between strong enterprises, complementary advantages, and the spirit of mutual encouragement and mutual progresses.
The Hunan Broadcasting Authority, as the model of Chinese entertainment industry, has once been called as “the center of the entertainment circle’s storm”. Moreover, as an Internet enterprise that depended on Hunan Satellite Station, Mango TV has unique resources and position in Chinese film industry. In face of the specific group of oversea Chinese, Mango TV also has gained much affection from them by using its own advantages in contents. The process that KOOCAN is working on to provide video services for oversea guests based on both the KOOCAN TV BOX and the KOOCAN APP as supporters exactly accords with this revolution in the industry.
The senior director of international business department of Mango TV, Zilin Zhang
In the ceremony, the representatives of Mango TV and KOOCAN opened the “Starting Ball” together. KOOCAN, as the oversea Chinese television operation platform that opens to the group of oversea Chinese, has specific and unique advantages in technical abilities, products abilities, contents abilities and operation abilities. At the same time, catering to film and television and entertainment ecosystem in this new generation of the Internet, the partnership between KOOCAN and Mango TV is the modularized integration of strong enterprises. So the development in the future will have immeasurably significant prospect.
In the ceremony, the representatives of both sides open the “Starting Ball”
With regard to brilliant and gorgeous Chinese culture, to the unique features of Chinese films and television creations, and to the optimized films that has fused with the beneficial interactions between commercial and artistic characteristics under Chinese system, we need to foster and enhance it (Chinese film industry) in order to lead the spirit and fashion. Qi Lu, the manager of KOOCAN; Xiang Wei, the vice-general manager; Ben Teh, the chief sales director of Malaysian cooperation partner redONE network have had essential and deep discussion and communication in terms of “how to assist with promoting the globalization development of Chinese
The chief sales director of redONE network, Ben Teh
The chief sales director of redONE network, Ben Teh presented that: the Chinese dramas in mainland have been becoming the main choices for most of the Malaysian audiences. For the past decades, Malaysian (especially ethnic Chinese) primarily got touch with Cantonese costume dramas or contemporary dramas that broadcast by Hong Kong Television Broadcast Limited (TVB). However, currently Cantonese dramas had become the history; as replacements, the Chinese and Korean dramas become the mainstreams. Comparing with Korean dramas, Chinese dramas have more advantages because of the language and cultural backgrounds in the episodes. Malaysia has over 6.5 million ethnic Chinese, and approximately 80% of them can understand Chinese, which is the essential reason why Chinese dramas have drawn most attentions in local area.
Under the trend of making the Chinese film cultures go abroad, this signing ceremony came to an end in the sparkling flashlights and cheering music. After the meeting, the manager of KOOCAN, Mr. Lu accepted group interviews by different Medias targeting the schedule of deep cooperation with Mango TV in the future.
The manager of KOOCAN, Qi Lu accepting the group interviews by Medias
He stated that: for now the overall amount of Chinese who are living abroad is up to sixty-seven million. In face of such huge group of people, KOOCAN is putting efforts to do a very simple but meaningful thing. Based on the technical services, KOOCAN will allies with several domestic contents providers to create a Chinese film platform targeting oversea customers together. In the future, KOOCAN and Mango TV will certainly utilize the oversea video services as carrier, treat “Create together, Share together, and Be responsible together” as central spirit, invest their superiorities respectively, and seize the opportunities to expand the markets steadfastly, wisely and painstakingly. To add the splendor to the brand development of KOOCAN, of Mango TV!